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Jeff Santos
Senior Creative Marketing Manager | Digital Associate Creative Director

I believe great marketing starts with understanding people, who they are, what they care about, and why they engage. I turn those audience insights into ideas that connect on a human level and drive meaningful results.

With a strong background in performance marketing, I blend creativity and data to build full-funnel strategies that balance storytelling with measurable impact. I think globally and at scale, supporting creative production while crafting work that resonates across markets and cultures.

I build for channels with intent, not just following best practices, but understanding who the users are, how they behave, and what captures their attention. I optimize data and creative to make content that stands out and performs.

Recently, I’ve been exploring how AI can enhance ideation and content creation, helping teams work smarter and move faster from concept to execution.

Recognised for efficiency, adaptability, and a collaborative mindset, I thrive in fast-paced environments where insight, creativity, and teamwork drive real business growth.

For further information about my professional experience, please visit my LindkedIn or have a look at my Resume.

Creative & Technical Tools

I have extensive knowledge in a diversity/range of softwares such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Flash, Dreamweaver, Animate), ChatGPT, Gemini, Runway, Html5 & CSS3, Google Web Designer, FIGMA, Sketch, Keynote, Tableau, Smartsheet, JIRA, Frame.io, Sharepoint and Microsoft Office (Word, PowerPoint, Excel), Windows and Mac platform.

SERVICES

With a blend of strategic insight and creative execution, I help brands develop high-performing digital campaigns that drive measurable results. I specialize in data-driven creative strategy, platform-native content, and performance-led storytelling across display, video, and social media. From concept to delivery, I bring clarity, creative direction, and production excellence to every project.

Creative Direction • Performance Marketing Creative • Creative Automation • Digital Marketing • Digital Production
Content Strategy • Global Campaigns at Scale • Media Channel Best Practices

DIGITAL CREATIVE STRATEGY						SCALABLE PRODUCTION & CREATIVE AUTOMATION
Transforming insights into impactful campaigns | Lead digital-first strategies rooted in performance marketing, creative testing, and brand storytelling, tailored to deliver measurable business results. End-to-end campaign strategy | Culturally relevant, platform-native creative | Performance-led content planning | Creative brief development & storytelling | Creative testing & optimisation (A/B, multivariate)						Creative efficiency at scale | Build modular systems and automation frameworks that accelerate delivery and localisation—without compromising brand integrity or quality. Dynamic Creative Optimisation (DCO) | HTML5 & video template systems | Automated content matrices | Asset localisation (multi-market, multi-language) | Cross-channel production workflows
CROSS-FUNCTIONAL LEADERSHIP						VISUAL DESIGN & CONTENT CREATION
Where creativity meets collaboration | Connect dots across teams, driving alignment, mentoring creatives, and leading initiatives that boost speed, quality, and innovation Creative team mentorship & coaching | Cross-functional stakeholder management | Workflow & training documentation | Creative ops toolkits & onboarding | Strategic campaign performance decks						Bringing ideas to life | With a background in hands-on design and motion, I craft high-performing assets, from display ads to social-first videos, built for today’s digital platforms Programmatic display & paid social assets | Motion design, animation, and overlays | Social-first and contextual content | Design systems for marketing campaigns | Brand-consistent asset development | Dynamic Display and Video templates | Keynote & PPT Presentations

PORTFOLIO

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