Hello! I’m a senior creative connecting brands and people through insight-led storytelling and data-driven content.
‍Experienced bridging creative, media and brand teams with focus on creative at escale, relevant content and digital channel optimization.

I'm Jeff, I bring a mix of

I'm Jeff, I bring a mix of

creativity, strategy, and

creativity, strategy, and

performance together

performance together

in digital advertising.

in digital advertising.

I lead global digital, video, and paid social campaigns, delivering full-funnel creative that balances storytelling and performance. I create with audience and channel intent, focus on execution at scale, and explore how AI can support faster ideation and production.

+10
Years of Experience
After Effects

Creative & Technical Tools

Case
Studies

Selected case studies combining strategy, creative execution, and audience-led platform insight to deliver meaningful connection and measurable impact at scale.

Scaling Creative Through Systems
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Expedia & Hotels.com - Lower-Funnel Creative Optimization
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Expedia Group - Contextual Creative at Scale
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Hostelworld Group - Changing How the World Sees Hostels
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CATB “Check All the Boxes” Brand & Performance Campaign
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Data-Driven Dynamic Creative for COVID Recovery
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Recommendations

A few words from former colleagues and collaborators about what it’s like to work together, from creative thinking and problem-solving to communication, collaboration, and the impact we’ve made as a team.

"
He is highly creative, meticulous, grounded, incredibly personable and very creative and multi-tasking as a Creative Designer x Director.
Lisa Cunico
Director, Content & Production
Jeff’s communication, patience and leadership helped me settle in quickly, understand the role, and build confidence from day one.
Matt Cresswell
Creative Designer & Video Editor
I learned a lot from him and he helped me grow as designer and individual. His professionalism, hard work, and quality thinking shine through in everything, from brainstorming ideas to final design.
Katerina Krupkova
Designer
Jeff and I worked together bringing to life digital campaigns for Expedia and I couldn’t have asked for a more strategic and kind partner in crime.
Marina Recalde
Global Group Director
Highly recommend Jeff as a true expert in optimized digital creative and design, to drive performance across marketing channels. A great team player who it's been incredible work with.
Kieran WG
Senior Director, Global Media Investment